Articles
- July 29, 2010
How Your Business Can Use The Internet For Marketing Leverage
A simple search for “world going mobile” returns more than 300 million results. Consumers, business owners, and PTA moms all grab their Internet ready mobile devices before heading out the door to shop, work, or run errands. Mobile devices are smarter, more user friendly, and immensely more connected to the world around us than ever before. The power of mobile is leveraged by every large business and corporation on the globe and the small business is following close behind.
With a website, social networking page, and blog – any small business can represent their products and services to a near infinite number of potential customers in the same way major corporations do. Social networking, Internet mobility, and a desire to research every purchase before buying is the catalyst for the change narrowing the gap between countries and profit moguls. Small businesses can use free Internet marketing solutions to brand big and branding is what selling is all about.
Mobile users, though covering every age bracket in the world, tend to be younger, more Internet savvy, and a touch hyper. Free, new ideas like social networking marketing and creative branding catch the younger consumers eye in an instant and, thanks to mobile versions of Facebook and Twitter, quickly share their experiences. Small businesses no longer have to carry a huge advertising budget like the thousands of megastores as long as they brand creatively and successfully.
One example of a small business going global with creative branding is Tom’s Shoes. This relatively unknown company marketed to the global market as a break even company that wanted to give away one pair of shoes to a needy sole for every pair sold. The idea went viral and Tom’s Shoes popularity skyrocketed. This company does not have the marketing power of Walmart, Target, or Amazon.com, but they were successful because of a creative idea, branding, and Internet marketing for small businesses. Small business owners CAN compete in a global market place with effective internet marketing choices.
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- July 19, 2010
Small Business Internet Marketing
Are you looking to attract more customers / clients for your small business?
Internet marketing for a small business is a perfect solution when you are trying to attract more people to your company. It’s more than getting them into the store, but it also builds connections with them. Allowing them to keep up with what product is ‘hot’ right now or new services you offer.
Why is Internet Marketing Better?
There are a number of different benefits to internet marketing for the savvy new business owner. The fact that its so inexpensive is just the beginning. If you take out an ad in a newspaper or magazine, you could pay hundreds or thousands of dollars for a small, one-time bid at an attention-grab. Consumers are becoming increasingly numb to advertising. It takes more and more to make a customer stop in their tracks and pay attention to your small business.
Online marketing allows you to pay nothing (with an email campaign) or much cheaper than traditional methods (by paying a few cents for a click on a your ad), and get much better results. You can easily test different ads, revise, see what works and what doesn’t. This allows you to interact in almost real-time with your consumers.
Today, its about more than having an attractive website. You need to have local traffic finding you to see where you are and what you have to offer. Contact me and lets work on a internet marketing campaign today!
- July 15, 2010
Social media networking sites are the most popular sites on the internet today! Every day millions of people join these communities. Primarily these sites were designed for people to keep in touch with friends and to make new ones. For this reason, social networks developed many tools to make this new form of communication easier, faster and more fun. These same tools can be used for marketing your small business.
You can market your products and/or services to specific groups interested in what YOU have to offer. And the most important thing is that it is FREE for you to use to drive targeted traffic to your business website. Within this social media network, once one person on your ‘friends list’ purchases a product/service they are more likely to share this information with all their social media friends.
Today, the online world is not just for big business. Small businesses can also take advantage of the internet advertising and marketing available.
Let me assist you today in setting up a internet advertising and marketing campaign.
Click here to contact me
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